Crossing Into the Main Stream

Wait a minute.  I’m supposed to be writing mainstream fiction, which in its loosest definition means it will match the reading tastes of most people.  Along with literary fiction, mainstream is the kind I prefer to read.  But I’ve been wondering: do I represent mainstream anything?  Are my reading/viewing/lifestyle preferences like those of most people?  Er, no? 
The people I vote for seldom win.  I subscribe to The Atlantic and Wired magazines and faithfully watch Fareed Zakaria, not exactly mainstream media.  I live in rural West Virginia,  prefer classical music, and don’t know  popular actors and musicians.  I don’t even find a lot of fiction that I want to read past the first paragraph, though it simply may be that writing is more fun.
So why do I think anything I write would resonate in the main stream?
In general use, mainstream means the main current, where the action is, with the greatest number of readers, viewers, listeners, players, and religious or political followers.   We may easily become part of a mainstream audience, but affecting it is something else.  Imagine a current rushing along with boats of all description, and you trying to get your paper sailboat in there.  It’s big and busy.  It’s also a fluid place (pardon the obvious), impossible to describe at any point in time.
Tagging a work as “mainstream fiction” announces that it is not written for a special interest audience, such as romance, mystery, western, horror.  The writer hopes it will be acceptable to the reading preferences of most readers.  Most readers of fiction, that is, because more nonfiction is sold than fiction.  The work will never appeal to most people–most people don’t read anything.  Wiki.answers claims that 80 percent of U.S. families did not buy or read a book last year. 
Many of us have a love/hate relationship with mainstream culture–we see its importance, maybe dislike it, and would like to guide it along to our tastes and preferences.  Music lovers seem to be most passionate about this.  The following definition of mainstream music from urbandictionary.com acknowledges shifts in popular taste: 
“Music that’s usually on the radio, Top 40 and is well known to the general public. Usually criticized by fans of the previous mainstream generations, and people who prefer bands and/or genres that aren’t apart of the mainstream popularity of the time.”
Here’s another from the urban dictionary:
“The worst music out there. It is usually for people that have low IQ’s, are conformist, and are afraid to explore other music out there.
It is always on the radio, Top 40, MTV, and everywhere you go! All of it is crappy music created for people with no idea what good music is.
Harsh.
Even if we don’t feel connected to mainstream culture, we probably would like to influence it.  Is that possible?  I think so, if we reach beyond what is natural and comfortable.  Cross over, speak out, meet in the middle, join hands.  Be not afraid.
Genre fiction (romance, mystery, science fiction, etc.) often goes beyond its special interest fans to earn the respect of a broader, mainstream audience.  In those crossovers, readers have a sense of learning something about people and places, the nature of conflict, love, and truth, while enjoying a good story.
The success of crossover works in all art proves there are places where great numbers of us can meet and agree, despite our differences.  Those places should happen more frequently.
For definitions of mainstream and genre fiction, check these sites:
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2 Comments

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2 responses to “Crossing Into the Main Stream

  1. I don't know where wiki.answers' stats come from…don't most families have school-aged children? And unless they're getting an exceptionally bad homeschool education, those kids are reading books. Hmmmm…

  2. In defense of people who don't read–there was a time when I had to read so much for work that I never read for pleasure. Then there were the years when work and family left little time. Reading stats from other sources: Here are a few more thought-provoking estimates about reading habits. I can't verify any of them, yet I know enough people who match these descriptions to make me think they're not far off. 1/3 of high school graduates never read another book for the rest of their lives. 42 percent of college graduates never read another book after college. 80 percent of U.S. families did not buy or read a book last year. 70 percent of U.S. adults have not been in a bookstore in the last five years. 57 percent of new books are not read to completion. 70 percent of books published do not earn back their advance. 70 percent of the books published do not make a profit. (Source: Jerold Jenkins, http://www.JenkinsGroupInc.com) 53 percent read fiction, 43 percent read nonfiction. The favorite fiction category is mystery and suspense, at 19 percent. 55 percent of fiction is bought by women, 45 percent by men. (Source: Publishers Weekly) About 120,000 books are published each year in the U.S. ( Source: http://www.bookwire.com) A successful fiction book sells 5,000 copies. A successful nonfiction book sells 7,500 copies. (Source: Authors Guild, http://www.authorsguild.org)

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