Author branding

Getting to know me (and you)

2 Comments / Advertising, Author branding, Bookgoodies.com /

One of the things you must get over to sell anything is the desire to remain private and unknown. This is difficult for writers, a breed who want to make their stories known but not themselves. It’s also difficult in a time when we’re cautioned to keep our information private. The sky did not fall when I started using […]

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Author branding: I am, I love, I believe (and I write)

4 Comments / Author branding, Blue Horizons Communication, BookBuzzr, Laurel Marshfield, Promoting your work /

In a guest post on BookBuzzr.com, Laurel Marshfield (Blue Horizons Communications) describes authors’ brands as messages they put out about themselves.  Marshfield says “Your brand is your author story … you need to consciously make use of the intersection between your personal life story and the story your books tell. And then, you need to

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