Advertising, Author branding, Bookgoodies.com

Getting to know me (and you)

One of the things you must get over to sell anything is the desire to remain private and unknown. This is difficult for writers, a breed who want to make their stories known but not themselves. It’s also difficult in a time when we’re cautioned to keep our information private.

The sky did not fall when I started using my real name and photo on internet sites like Amazon and others. That was three years ago. Also, blogging has had no bad results. I’m not a celebrity, so I have no paparazzi, thank goodness for that.

Participating in interviews has not brought unwanted attention (or really any attention that I can tell).  I’ve done so many that I forget what I’ve done. Here’s one I ran across today, done some time ago for BookGoodies. I wonder if anyone has read it?

Wait, I notice at the end of the interview there’s a Facebook icon and a note that my interview has been shared 52 times and tweeted 3! Maybe I’m not wasting my time at all.

Read and share–and thank you very much!

http://bookgoodies.com/interview-with-author-carol-ervin/

Author branding, Blue Horizons Communication, BookBuzzr, Laurel Marshfield, Promoting your work

Author branding: I am, I love, I believe (and I write)

In a guest post on BookBuzzr.com, Laurel Marshfield (Blue Horizons Communications) describes authors’ brands as messages they put out about themselves.  Marshfield says “Your brand is your author story … you need to consciously make use of the intersection between your personal life story and the story your books tell. And then, you need to use that intersection to dialogue with interested readers.”  She cites author Jodi Picoult’s webside as an example of effective branding.

This may not be the ultimate definition of “branding,” but it’s one I think I understand.  So I ask myself, do I have a brand?  Maybe so.  My two novels-in-progress share some characteristics, and they do reflect who I am, what I love, and what I believe.  (Also the kind of books I like to read). Here’s a partial list.

1. Appreciation for ordinary people in a distinct cultural setting–in my case, wilderness, rural, and small-town.  In my reading, this shows up in preference for books set in other cultures:  A Fine Balance (Mistry), Brick Street (Ali), Cutting for Stone (Verghese), State of Wonder (Patchett).

 My two WIPs, The Girl on the Mountain and Ridgetop are set 100 years apart in the same Appalachian region. 

2. Fascination with the mountain wilderness, maybe because much of West Virginnia’s terrain and flora present challenges and difficulties to overcome as well as spectacular views.  I never tire of the view from my windows. 

3. Love of history, especially the history of industry and everyday implements used by our great-grandparents.  I love old things.

4. Respect for people, because all creation is precious.  I think this means I will never have a villain who isn’t partly sympathetic. 

Enough about me.  How about you?  What’s the connection between you and your stories?  What’s your brand?

See Laura Marshfield’s full post:
What’s an Author Brand?